Charles Martell & Son
The Jack High and Naked Lady spirit range was introduced to the market by Charles Martell & Sons. Paul Jeffrey Design positioned a story for the brand based on it’s rural Gloucestershire roots. We wrote three different straplines for the labels. The overall design is fun and contemporary with a monochromatic palette against the bright red Martell shield. Print was silk screened on clear labels. Paul Jeffrey also designed the Martell Crest and logotype, emphasising the history and authenticity of the company. We also updated designs for the famous range of Gloucestershire cheeses.