Bentleys Fruit Farm supply supermarkets with quality English apples, pears and plums. Bentleys ‘Plum Delicious’ is a range of Plum based sauces. The overall look needed to communicate a boutique, artisan quality to achieve shelf impact in farm shops and local delis. Paul Jeffrey Design approached with strong brand messaging communicating the handcrafted, organic and friendly personality of the brand. We also designed fresh new labels for the Apple & Pear Juice, adding a tag line to the label to emphasise the provenance and organic nature of the juices.