Derbyshire based Amber Ales asked Paul Jeffrey to design it’s core and artisan range of bottled beers. For the core range, the challenge was to incorporate the family’s Derbyshire heritage while creating an edgy new look. We took inspiration from Soviet propaganda to create entirely new artwork that echoed the impact of the original posters. For the artisan range we took a typographical approach. The effect completes one of the more eye-catching beer label designs on the market today.